Social Media Apps

Social Media Apps – If you are an active social media user, you may have noticed that most social apps are starting to resemble each other. Whether it’s stories, reels or just general interaction, apps have become spitting images of each other. But why?

In October 2013, Snapchat came out with a new feature that immediately took the virtual world by storm: Stories. Soon, apps like WhatsApp, Messenger, Facebook, Instagram, Youtube and even LinkedIn integrated stories into their digital environment. Additionally, dating apps like Bumble and Match have added this same feature as a tool to better present yourself to potential connections and relationships.

Social Media Apps

On another note, I’m sure you’ve noticed the change in scrolling trends since the launch of TikTok. While the story feature is introduced simply as Stories in many apps, copying TikTok’s “For You” page is a more difficult task. This is not about repeating a single feature, but rather creating a new environment suitable for displaying endless videos that users can scroll through. Since then, many social media apps have implemented a completely separate input that encourages scrolling through content lines. Thus, Youtube shorts, Snapchat Spotlight, Instagram and Pinterest reels were born.

Why Do Most Social Media Apps Look The Same?

The answer is quite simple: because it works for us. At the end of the day, users are the most important part of any app and therefore developers must ensure that they have a pleasant experience. I’d be lying if I said scrolling through endless content couldn’t be fun sometimes. Information does not lie. For example, TikTok is the most visited website in 2021, beating Google and Facebook. According to The Wall Street Journal, TikTok has about 1 billion monthly users by 2021. So, if the success of one app inspires another to copy, so be it. Is this really a bad thing? Should app uniformity be considered a fixable problem?

Don Norman, who coined the term User Experience (UX) in 1993, says that the only problem with an interface is that it must exist: it interferes by default and therefore gets in the way. Therefore, the best interface design is one that makes the user invisible and facilitates interaction with the application. The uniformity of the app can actually be useful in terms of usability. The smaller the interface between the user and his target, the easier it is to use.

Indeed, a common interface can help users switch to different apps, as there is less to learn – in terms of use. Although, isn’t this what software developers try to avoid? Isn’t the main goal of an app to get as much screen time as possible from its own users? Which app is more attractive if you can enjoy the same features elsewhere?

As apps become more similar, they also become more interchangeable as a side effect. They all share the same look and feel, to stay in the loop with the ever-changing social media environment. Therefore, they lose their sense of uniqueness by conforming to digital trends that have proven successful.

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All of this brings me to my final question: Should social media apps have a personal purpose or just follow digital trends?

While in the past the benefits are very different with each app creating a digital world. When it’s unique, it can also cause a lot of app fatigue. If each social media app is unique, learning the features across apps will not be an easy task. And, while the latter option seems to strip apps of all their digital creativity, this business model already meets the needs of billions of users.

I think social media apps should strive for some level of uniqueness. This can be achieved by creating their own digital trends instead of just following others. By taking risks to innovate, an app may find itself in the winningest position of all when its competitors eventually start to innovate on their own digital trends. TikTok is the most downloaded social media app worldwide in August 2020 with nearly 63.4 million installs, representing An increase of 1.7 percent from August 2019. The countries with the most app installs during this period were Indonesia at 11 percent of all downloads and Brazil at 9 percent. The full ranking of the top 10 most downloaded social media apps worldwide in August 2020 is up. App download estimates come from Sensor Tower’s Store Intelligence platform.

Facebook was the second most installed social media app worldwide last month with over 51.6 million installs. The country with the most Facebook installations is India at 25 percent, followed by Indonesia at 9 percent. Instagram, Snapchat, and Pinterest rounded out the five most installed social media apps worldwide for the month.

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Store Intelligence users can view app download forecasts for the above apps as well as historical performance metrics on the Sensor Tower platform. Our estimates include downloads for the App Store and Google Play worldwide from August 1, 2019 to August 31, 2020. Apple apps and pre-installed Google apps are not included. We report only unique installations. Android estimates do not include third-party stores. The numbers show the total installs from all app versions, such as Facebook and Facebook Lite. The world of social media is constantly changing, but you can notice emerging patterns. In this article we identify those trends and determine how they influence social app development.

Infinite Dial showcases statistics from the world of social media since 2016. This year’s show includes statistics on smart speakers, podcasts, and online audio sources. You can view the full 66-page report here for all the details.

Given the upheaval of the Cambridge Analytica scandal, this may not come as a surprise. The company announced the first year without any growth, showing a 5% decrease in consumption.

Despite the new data privacy settings, especially young people are avoiding platforms like social media. They left Facebook for other social apps like Instagram (which luckily for FB, is a product of Facebook).

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In just one year, 15% of users in the 13-34 age group have stopped using Facebook. The most surprising statistic is that Facebook is now the most popular with middle-aged Americans. As a platform originally designed for college students, this change is important.

It may also have to do with things like anti-Facebook Twitter campaigns. But most likely, it has to do with the third trend on this list.

As we mentioned in 2017, Twitter has historically struggled to add new users. While it’s not beneficial to keep growing astronomically, you still need some growth.

The report shows that overall usage is down for Twitter and Facebook. Unfortunately for the marketing and social apps team, the bad news doesn’t stop there.

Iphone With Collection Of Social Media Apps

The fact that overall use of social apps has declined is one of the most surprising revelations to come out of this year’s report. But how is this divided in the report?

There are about 233 million smartphone owners. Interviewing 2,000 Americans for their study, the researchers included everyone 12 years of age and older in their report.

80% of Americans surveyed said they used various social media apps. every day last year. In 2018, they reported 77% instead. This may not be a large amount.

However, consider that at the end of 2017, Facebook has approximately 2.2 billion monthly users. According to industry watchers, Facebook has 174 million users in America this year.

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Snapchat and Instagram previously reported higher usage centers with younger demographics. You can see more statistics for both social apps on Sprout Social now.

Although they have climbed to become the favorite social network of 29% of the 12 – 34 year olds surveyed, the use of Snapchat has also decreased recently. Apparently due to an unfortunate ad involving domestic abuse survivor and celebrity Rihanna, Snapchat shares fell 5% overnight.

The redesign of the interface also caused controversy in the ratings of Snapchat users. But is it enough to get people on Instagram alone?

While Snapchat grew in popularity by 10% between 2017 and 2018, so did Instagram. According to The Infinite Dial, the image-heavy results obtained by Facebook received 6% of the popularity among Americans aged 12 to 34 years.

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The fifth social media trend that emerged this year includes Instagram, Snapchat and Pinterest. Data shows us that social apps with visual elements rank high in popularity.

Despite these numbers, two-thirds of Americans still use Facebook for various reasons. Only time will tell if Instagram or Snapchat will knock it off its pedestal.

In your opinion, are these changes what you expect for social apps in 2018? What factors do you think are driving these trends more than others?

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Social Media Platforms And Messenger Apps Logo. Photo Credit: Vec.stock Via Depositphotos.

Content experts and OGs who are (mostly) healthy with video games. She covers industry buzz including VR/AR, content marketing, cybersecurity, AI, and more.

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